A supposedly tongue-in-cheek ad campaign, starting next week, asks NZ fans to abstain from sex during the *yawn* Rugby World Cup! WTF??!!
|I was an All Black.|
If I played good,
I got an orange
The campaign will be fronted by former ABs captain Sean Fitzpatrick, and abstainers will receive black rubber finger-rings to show their support – a bit like castration rings, I guess! These will also no doubt cramp fans’ style with Mrs.Palmer and her five daughters!
Organisers hope the rings will motivate fans the same way Sir Peter Blake's red socks did, in NZ's
NZ Rugby Union is irritated by the campaign, but supportive; readers of a NZ Herald poll far less so...
ABs coach Graham Henry and senior players have red-carded it, but will the ABs themselves abstain? NZRU's commercial manager Paul Dalton says: "Their match preparations aren't built around sponsors' ad campaigns, so let's not confuse the two. This is all about Telecom doing something fun with the fans and should be very obvious that it's not to be taken too seriously." Fun??
Well, this inexplicable campaign should certainly provide lotsa ridiculing laughs for the rest of the world. We’ve already encouraged fans to come to NZ…and sleep on our couches! Visit our cities…and walk to the venues! Stay in our hotels…and get ripped off! Support our team…and pay double for their jerseys! Now this!
Tell me it’s actually April the 1st today! PLEASE!!
PS: 18 Aug.2011 - Well, the joke's on Telecom. It's scrapped the campaign even BEFORE it began!
PS: 19 Aug.2011 - And what, pray tell, was the COST of this abortion of an ad idea???