|The suggested eyesore...|
Airport CEO Steve Fitzgerald: "A Wellywood sign is a clear message that Wellington’s a must-see destination with a really important film industry. Being niche and understated is cool positioning for a local audience, but to be relevant on the world tourism trail, we need to shout about why we are great." Much like those little yappy terriers – smallest on the street, yet they snarl the most viciously!
|...and the original eyesore.|
After the idea was first mooted last year, the Hollywood Chamber Of Commerce immediately asserted trademark rights over the name or variations, and the matter went to the lawyers. Well, you can guarantee this'll happen again: in fact Wellington businessman Jack Yan (co-author of Beyond Branding and a director of the Medinge Group branding think-tank) is making sure of it. He’s so opposed to the sign that he’s alerted the Hollywood Chamber of Commerce.
The public also fervently disagrees with the sign: thousands have been swamping the social networking sites.
Sure, so King Kong, Avatar and Lord Of The Rings were all made in Wellington, but is that a reason to parady a real estate hoarding? And how long would it last in Wellington's legendary winds?
In fact, is there ANY need for a giant public erection at all?! If this actually happens, Wellington would look like a prize DICK…
+ + + If you're annoyed enough to want to stop this sign through LEGAL channels, why not email the the Trustees Of The Sign: firstname.lastname@example.org. I have! + + +
PS: 23 May 2011 - Locals are so angry about "Wellywood" they plan to blockade the airport tonight!
PS: 26 May 2011 - Council votes "thumbs down" to the sign, and one of NZ's wealthiest businessmen considers legal action to stop the damn thing!
PS: 27 May 2011 - Award-winning director urges airport rethink.
PS: 30 May 2011 - Another airport blockade planned...
PS: 01 June 2011 - Common sense prevails: NO 'WELLYWOOD'!!!
PS: 16 June 2011 - There WILL be a sign. It WON'T say 'Wellywood'. There WILL be a public vote on what it'll say. If you want to vote, YOU MAY HAVE TO PAY FOR THE PRIVILEGE!!! WTF??!!