Over the last decade or so, we've promoted the country by association with major sporting events like the Rugby World Cup and America's Cup yachting. We've utilised social networking and multi-media options (e.g.: the giant rugby ball in London and Paris, an interactive walk-through promotional vehicle, not only for the rugby but the many other delights to be enjoyed here).
Our PR has thankfully come a long way from these two domestically-targeted "New Zealand Is Yours" ads from the 1970s, made by the NZ Tourism and Publicity Department. Yea, hip cats, like - dig the scenes of our groovy swingin' nightlife! Or if that's all too much, how about a scenic bus tour for retirees? And while watching, check out the tongue action at 39sec.!